Title: Director Business Development
Education: MBA, Emory University, Atlanta, GA Bachelor of Business Administration, Management Information Systems, University of Georgia, Athens, GA
Industry Experience: 12+ years in various sales, marketing and operations roles in Retail, Transportation and Entrepreneurial ventures
Number of Years with Cardinal: 6 and some change
Things You Did Not Know Until After Reading This Post
- My wife and I have a beautiful daughter and she is the coolest thing in the world.
- I accidentally started a stampede of over 1,000 people at Sea World in Orlando when I was 8 years old.
A Smooth Landing into the Cardinal Flock
After college, I worked at The Home Depot four years and had six different jobs with roles in Operations, IT, Merchandising, M&A and Government Solutions (it was an ironic name back then, too). One day, while at Home Depot, I had an entrepreneurial seizure and decided to quit my job to start an outdoor movie company with a 50 foot inflatable movie screen, and state of the art sound and projection equipment. With my business partner, we raised $50,000 in start-up funding and hosted 70 events over a two-year period, entertaining thousands of families. While building the business, I had three part-time jobs – installing playgrounds all over the US and Canada, installing blinds and consulting for Cardinal.
Industry Insight from a Bird’s Eye View
I have been on both the shipper and carrier side in my career. I understand the retail world well and the challenges associated with making customers happy. I take a methodical approach in understanding the business models and motivations of customers to ensure our solutions add value and solve problems.
Until we can start teleporting products, the trucking business isn’t going out of style. Advances in technology will continue to drive change in the industry, and a shrinking driver base and regulation will make for a tough environment on the driver recruiting side. The successful carriers of the future will be those who embrace new technology, and create a compelling environment for attracting and retaining high performing drivers.
Finding Kinks in your Supply Chain
Cost allocation is a common challenge for most private fleets. It becomes a pretty significant problem when fleets have multiple customers on a single load with different stop level rates for each customer. If you are not properly allocating costs to your customers, it is difficult to accurately understand where you are making/wasting money.
Solutions that Work
One of the largest commercial and residential recycling companies in the United States needed to better understand the true profitability of serving their various recycling customers in the Denver market and needed to reduce cost at the same time. We created an incentive pay based dedicated fleet solution with custom reporting to capture true stop level customer costs. This saved the recycling company money and provided them with a more accurate tool to price new business and to adjust pricing on existing business that was no longer profitable.
The Cardinal Commitment
Selecting the right logistics provider is a lot like selecting the right person to marry and build a family with. If you want to be happy and successful in the long run, the person you select needs to be honest, smart, loyal, hard working, reasonable and funny. At Cardinal, we possess all of those attributes.
We tell the truth, are very honest and rather blunt about what we can and cannot do. We’re also a pretty fun group – even if we are logistics guys.